Smartphone shoppers help Black Friday online sales reach a record high
- Online sales on Black Friday and Thanksgiving this year hit an estimated $7.9 billion, a record high.
- Some 40% of Black Friday online sales were made through mobile devices, up from 29% last year, according to another estimate.
- Despite the surging web and mobile sales, traffic to brick-and-mortar stores was estimated to be down less than 1%.
CHICAGO — Black Friday and Thanksgiving online sales in the United States surged to record highs as shoppers bagged deep discounts and bought more on their mobile devices, heralding a promising start to the key holiday season, according to retail analytics firms.