Monday, August 29, 2016
Amazon is opening another bookstore and this one is in Chicago
Amazon's next bookstore will be in Chicago, showing the e-commerce giant's growing ambition in the physical retail space.
According to the Chicago Tribune, Amazon is planning to open its next bookstore in the Lake View region of Chicago by 2017. Amazon's first bookstoreopened in Seattle's upscale University Village mall last fall.
"We are excited to be bringing Amazon Books to Southport in Chicago, IL in 2017. Stay tuned for additional details down the road," Amazon's spokesperson told us in an email.
Chicago would be Amazon's fourth bookstore location, after Seattle, San Diego, and Portland. There are also rumors of a New York location being in the works.
This is the latest in the web company's expansion into brick-and-mortar retail. Amazon CEOJeff Bezos said in May that he "definitely" plans to open "additional stores," without specifying exactly where or what type of stores it'll be.
Recode's Jason Del Rey previously reported that Amazon is putting a lot more focus on its bookstore business, putting long-time exec Steve Kessel in charge of the whole operation. The team is planning to open stores that sell things other than books, although it's unclear what they will be, according to the report.
Amazon's bookstores are slightly different from the traditional stores. No prices are shown next to the items, because prices fluctuates based on the price online. Each book comes with a user review and ratings from the Amazon website. Amazon is even working on an app that lets you pay without having to go through a checkout counter, according to Re/code.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.