The iPhone 7 goes on sale around the world today, with Apple Stores opening early at 8am so that dedicated customers can get their hands on the device early. 
There was a small queue outside the Apple Store in Covent Garden in London:
Apple  $114.91
Here's what it looked like when the doors opened at 8am:
Staff clapped as customers entered the store:
It was reported on Thursday that Apple wouldn't have any iPhone 7 Plus (the larger phone) units on sale in stores in launch day because of high demand for the product. Sure enough, staff in London were only accepting pre-order collections for any iPhone 7 models at launch.
Thanks to its time zone, Australia is the first place in the world where the iPhone 7 goes on sale. Here's what the reaction was like when people found out that they wouldn't be able to simply walk into the store and buy an iPhone 7 Plus: