Total Retail Sales of Consumer Goods in November 2015 (China)

Total Retail Sales of Consumer Goods in November 2015

National Bureau of Statistics of China2015-12-16 09:24

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In November 2015, the total retail sales of consumer goods reached 2,793.7 billion yuan, up by 11.2 percent year-on-year (nominal growth rate. The real growth rate was 11.0 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,350.3 billion yuan, increased 8.8 percent.

From January to November, the total retail sales of consumer goods reached 27,229.6 billion yuan, up by 10.6 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was 12,690.6 billion yuan, increased 7.7 percent.

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,414.3 billion yuan in November, up by 11.0 percent, year-on-year; while that in rural areas was 379.4 billion yuan, up by 12.2 percent, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 23,443.3 billion yuan, up by 10.4 percent year-on-year; while that in rural areas was 3,786.3 billion yuan, up by 11.8 percent.

In terms of different consumption patterns, the catering services in November gained 303.4 billion yuan, up by 11.5 percent, year-on-year. The retail sales of goods gained 2,490.3 billion yuan, up by 11.1 percent. From January to November, the catering services gained 2,928.0 billion yuan, up by 11.8 percent, year-on-year; the retail sales of goods gained 24,301.6 billion yuan, up by 10.5 percent.

The retail sales amount of goods of units above designated size in November was 1,269.9 billion yuan, up by 9.0 percent year-on-year. From January to November, the retail sales amount of goods of units above designated size was 11,918.5 billion yuan, up by 7.8 percent year-on-year.

From January to November, the national online retail sales of goods and services was 3,452.6 billion yuan, increased 34.5 percent year-on-year. Of which, the online retail sales of physical goods was 2,886.9 billion yuan, increased 33.0 percent; the online retail sales of non-physical goods was 565.7 billion yuan, increased 42.9 percent. Of the online retail sales of physical goods, food, clothing and other commodities went up by 41.7 percent, 23.5 percent and 36.9 percent respectively.

Total Retail Sales of Consumer Goods in November
Item	Nov		Jan-Nov
	Absolute Value (100 million yuan)	Y/Y (%)	Absolute Value (100 million yuan)	Y/Y (%)
Total Retail Sales of Consumer Goods	27937	11.2	272296	10.6
Of Which: Retail Sales of the Enterprises (units) above Designated Size	13503	8.8	126906	7.7
Of Which: Online Retail Sales of Physical Goods	-	-	28869	33.0
Grouped by Different Areas
City	24143	11.0	234433	10.4
At and Below County Level	3794	12.2	37863	11.8
Grouped by Consumption Patterns
Catering Services	3034	11.5	29280	11.8
Of which: Income of Catering Services of the Enterprises (units) above Designated Size	804	6.5	7721	7.2
Retail Sales of Goods	24903	11.1	243016	10.5
Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size	12699	9.0	119185	7.8
Of which: Grain, Oil, Foodstuff	1263	17.1	11976	14.8
Beverages,	175	13.5	1766	15.1
Tobacco and Liquor	364	13.9	3508	12.6
Garments, Footwear, Hats, Knitwear	1382	9.9	11953	10.1
Cosmetics	197	9.1	1844	9.2
Gold, Silver and Jewelry	249	4.9	2742	6.9
Commodities	460	14.0	4350	11.9
Household Appliances and AV Equipment	799	18.0	7373	11.1
Traditional Chinese and Western Medicines	726	15.5	7066	14.5
Cultural and Office Appliances	299	22.2	2625	16.0
Furniture	240	14.5	2161	16.0
Communication Appliances	396	12.2	3201	33.0
Petroleum and Related Products	1601	-7.9	16742	-7.0
Automobile	3368	9.0	31798	5.0
Building and Decoration Materials	319	16.9	2668	18.5
Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to the total of sub-items due to round-off.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales of non-physical goods.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2014 was revised. The revised figures and figures in November 2015 are as follows:

The Month-on-Month Growth Rate of Total Retail Sales of Consumer Goods
Months	Growth Rate (%)
2014-November	0.87
December	0.98
2015-January	0.72
February	1.09
March	0.81
April	0.83
May	0.87
June	0.98
July	0.81
August	0.90
September	0.87
October	0.81
November	0.86

5. Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.