Microsoft tweaks streaming music plan for Windows 10
[NEW YORK] Microsoft has rebranded its subscription-based music services as part of a ramped-up effort to compete with the likes of Apple, Google Spotify and others.
The US tech giant said its Groove Music - the rechristened name for XBox Music - will be built into the Windows 10 operating system that is designed to power computers and a variety of mobile devices.
"Our fans asked for faster ways to access the music they love - quickly, efficiently, and on their favorite devices," Microsoft's Brandon LeBlanc said in a blog post Monday.
"And for that, we're proud to introduce the evolution of our current Xbox Music experience, now titled Groove, with new features we think you're going to love.
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