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Watchmakers race Apple to introduce smartwatches in Switzerland
[ZURICH] Swiss watch shops will be stocked with a whole new range of smartwatches in coming weeks as producers race Apple Inc to get a lead in Switzerland, the home of brands such as Rolex and Patek Philippe.
Montblanc showcased an "e-Strap," which can make a watch receive e-mails and control music playlists, at a press briefing Friday. The device, which is clipped into the band of a watch, will go on sale at the end of this month.
The Apple Watch enters Switzerland June 26, and Swiss watchmakers are scrambling to add electronic functions to their products.
Elmar Mock, one of the inventors of the Swatch, said in March that the Californian company's device may cause an "ice age" for the Swiss watch industry.
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